You’re only 16-24 once. The rest of your gaming life is about balance. Between our real lives and gaming lives. We are an amateur league and competitive outlet for passionate gamers who are not looking to give up their real lives and more often than not have successful or at least interesting lives outside of gaming. We are NOT a financial avenue for those chasing the dream of making a living by playing. Increasingly the average age of a gamer is now approaching 40

Part gaming/LAN club, part business network and part esports. BaLANce fills a niche where often players and teams are indistinguishable between unmemorable handles to the mainstream and franchises that often disappear as quickly as their appear. What remains constant are the players themselves. Players who are more than just the games they play. Our target demographic are the working class gamers who aren’t vying to go pro or even amateur but are still passionate or competitive in their own way. BaLANce offers its members the opportunity to both connect with gamers who are often also interesting or aspiring professionals around the globe for relationship building and opportunities beyond only just gaming while also potentially offering a taste of e-sports style events without the time commitment or top tier skill requirements.

BaLANce also aims to introduce both old and new games to emerging markets and feature more “exhibition” type events. Regardless of how much time someone can commit to gaming, an exhibition event can also offer a blank slate for many players to start fresh. Other event types could feature more “just for fun” / troll-ish gametypes that differentiate us in a now crowded market and also provides great opportunities for streaming and social media cross-promotion. We’ll try to take ourselves a little less seriously than more competition focused organizations.

We have enough of a network to launch and tell player stories from three major regions. North America, SE Asia and Europe with Australia as a local-play invitational only as they are limited by poor internet infrastructure. The reason to have such a global approach to connect the different gaming cultures (including introducing each other to new games) and tell the stories of gamers as people from around the world. It isn’t only from the business standpoint of having a larger TAM (total addressable market). This would also be the first time that gamers from different regions will stand equally both culturally and from a gaming standpoint.

Our prizes or rewards(members only) also should not be primarily monetary in nature. In addition to gaming collectibles and gear, games themselves, in game credit and other things that gamers would find appealing, we would also prefer to offer things that would help improve lives outside of gaming i.e. scholarships and courses, business or equipment grants, charitable or similar giving (i.e zakat and others). Promotional prizes could be used to incentivize signups

League / Competitive Format (if used)

Sorted into divisions by time played (as this is about balancing real life)

0-5 hrs a week (casual), 10-20 hrs(“casual +”), 20-30 hrs (“gamer”), 30+ hrs (“hardcore”).
The top of each division will compete with each other, maybe some who spend less time are more efficient with their time or better skilled than those that take longer. Will be exciting when a “dad” beats a hardcore gamer
Standard competitive formats (TBD) otherwise after sorted by time
Seasons (6 months for casual & casual +) (9 months for gamer) (12 months for hardcore)

Not Left. Not Right. Forward. A Politico Game

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